Wednesday, July 30, 2014

EUPHORIA AUDIO - "s/t"

RATING: RRR

Label: Ninelives

Review By: Alan Holloway

Euphoria Audio have been batting around for a few years here in the UK, and September finally see the release of this, their debut album. A year and a half ago Classic rock stuck them in the same sentence as Bon Jovi, U2 and Def Leppard, so I was intrigued to see what they were actually like, because most bands have a quote like that from somehere…

There’s a nice clarity and cleanliness to Euphoria Audio’s sound, even if their name sounds like a second hand hi fi shop. Their sound is less Def Leppard or Bon Jovi, and more Creed, Nickelback and Shinedown. It’s tuneful, earnest and less exciting than it could be, designed for stadiums and lighter waving audiences. Matt Shirty has the perfect sort of voice, all angst and anguish, and keeps the music alive throughout. It’s the sort of stuff that you can easily enjoy whilst it’s on, but for the life out of me I can’t hum a tune after listening to it ten times.

Euphoria Audio may be the next big thing for teens, but I just found it very hard to really get into them. There’s no denying the talent here, and they do make a pleasing sound from track one to track eleven, but they may find it hard to get their heads above the crowd of other bands making almost exactly the same type of music. 

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